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Here’s how I got CPI to rank #1 for a hot keyword that gets them thousands of clicks a month.
CPI has a division called Dementia Care Specialists. DCS trains healthcare pros in compassionate techniques for providing outstanding care for people who have Alzheimer’s and other forms of dementia.
When I read that the new version of the Diagnostic and Statistical Manual of Mental Disorders (DSM) was introducing a new term for dementia, I knew this would affect our target market greatly.
They would be searching for information about why the change was made, what it means for them, what it means for their patients, and how it affects assessing, diagnosing, billing, coding, and treating.
And we needed to be the ones providing the answers.
Using SEO techniques, I ghostwrote a blog post explaining it all.
Naturally, it was important to cover the basics of SEO. In any post you optimize, it’s critical to get the keyword in:
Now to be honest, a monkey can do that stuff. And Google knows it.
What really impresses Google (since it gets smarter every minute) is the same thing that makes humans click, read, and share.
The trigger? Awesomeness.
The expertise truly comes in with the most important part of SEO copywriting. The part that focuses on the quality of the post’s meat.
So I wrote the post with:
There’s a screenshot of the post below. Visitors who search for the keyword click our link, head to our site, and read everything they need to know about the topic.
As a bonus, they can also grab DCS’s most popular eBook, 10 Communication Tips for Dementia Caregivers (also written by moi).
Here’s the screenshot:
It all starts with knowing what your ideal customers are looking for. The next step is grabbing them in Google with expertly optimized content. And of course to do that, the content itself must be compelling, detailed, and filled with expert insight.
For your audience to really show you the love, that expert content has also got to help them solve a problem. And it always benefits you both to give them more in the form of a download. All this makes you a superhero, which puts you top-of-mind when they’re looking to buy.
Top image by Carlos Muza
I write content that gets you tip top in the SERPs.
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