Copywriting Coaching

Expert copywriting coaching and guidance

so you can DIY your copy.

Feel like you’re close with your own writing, but not quite there? 

Maybe what you have’s not half bad… but your words aren’t doing their job. They’re not getting attention. They’re not persuasive. They’re not selling.

Have no fear, your friendly copywriting expert is here to help! 

In a one-hour power sesh, I’ll coach you on how to get your words where they need to be to meet your goals.

We can focus our consult on one thing like: your homepage, your About page, a sales page, an email, a product description, a brochure, a blog post, your bio, your elevator pitch, or any of your writing that’s not performing… yet. I’ll show you how to turn weak words into strong copy that grabs the right people — and how to save time doing it.

“I got clarity and helpful info on how to create the right language to maximize my online storefront.”

I’m so moved by Erin’s expertise and assistance. I’d been trying to tune my website language to attract my target clients, and when I met with Erin I got clarity and helpful information on how to create the right language to maximize my online storefront. Right in the middle of our call, I got clearer on my niche. Erin also walked me through copywriting fundamentals and created a custom template for me strengthen my Services pages. She really understood my needs and was genuinely interested in my success. She provided expert guidance in a fun, interactive style to support me and give me great value. Erin is a web-writing and website-guiding wizardress!

— Elisabeth Lawaczeck | Life, Health & Spiritual Coach

Headshot © René Pirolt

Here’s how a copywriting coaching session with me works:

• You’ll get a link to my Very Important Questionnaire (it takes less than 10 minutes and asks about your goals, struggles, product/service, ideal customers, and the page/doc/thing you want to focus on)
• We’ll meet on Zoom (video conferencing) 
• We’ll share our screens so we can go over your writing together (on your website and/or in a doc)
• I’ll lead us through a 3-step process to squeeze the most out of our time together. (You won’t believe how fast the hour will fly, so I’ll be sure to keep us on task from the start.) We’ll use our first 5 minutes to say hello, and I’ll give a quick overview of our session. Next I’ll dive into the details and give you 40–45 minutes of teaching and guidance. Then we’ll wrap up with 10–15 minutes of Q&A
• I’ll tell you how to improve ineffective wording and in what priority (to get your words selling more effectively STAT)
• After our call, I’ll send you the recording of our consult so you can reference it anytime (it’ll be jam-packed, so you’ll want to watch it again)
• You’ll also receive an Action Doc with a link to my slides, an outline of what we discussed, your next steps, and extra goods (for example, depending on your needs: customized tips for getting traffic to your site from social media or SEO, lead nurturing strategies, recommended resources, my copywriting checklist, etc.)

I do copywriting coaching for companies and individuals. 

Some directors and VPs ask me to coach their writers weekly, monthly, or in a handful of sessions. Some individual business owners book quarterly to get clarity and laser-focused skills for new goals/initiatives/launches. And some people do one session and apply what they learn to everything they write. 

If you’re ready to make your website perform for you… 

Together we’ll build your copywriting muscles. I’ll get you strong and flexing like you’re The Rock of words.

To get started…

Just use my calendar below to purchase a copywriting coaching session with me. Simply click on a time that works for you, and the rest is easy. Before you know it, you’ll be making your website way more effective.

One 60-min session: $210 USD