Copywriting FAQ

Answers to your FAQs about copywriting

I get a lotta queries, especially from pros who find me on Copyblogger’s Hire a Writer listing. Here are answers to the copywriting questions I get asked the most.

Can I see samples of your work?

Absolutely. The first place to look is in my portfolio. You’ll get a glimpse into a range of my projects, from landing pages to SEO writing to email campaigns and beyond. Like all good copywriters, I have skill and experience in every type of content in the marketing funnel—and you’ll find the details in my portfolio.

You can browse my blog too, as I write there about the results of many of my client projects, as well as my approach to copywriting and online marketing. On my blog you’ll also see links to articles I’ve written on Medium, as well as links to pieces I’ve penned on travel, food, energy healing, plant medicine, meditation, Alzheimer’s, OSHA regulations, violence prevention, and tons more. (I also do a lot of ghostwriting—particularly on marketing, writing, and executive leadership—but I’m sworn to secrecy on those matters.)

If you’re like me, you do your research on people you’re considering working with, so I encourage you to use this site as a springboard to stalk my professional accomplishments. Once you’ve explored my work, contact me to find out how I can help you win with words that sell. 

What are your rates?

Check out my services for ballpark project rates and fixed package rates.

To see how it all works (including custom quotes), check out my process.  

Do you charge by hour or by project?

99% of the time, I charge by project.

Here’s why:

It’s in both our best interests. If I charge you hourly, it’ll make sense for your wallet if I work faster. I want happy clients, so I’d scramble to get your copy done in 12 hours instead of 20. I’d stress out, you’d get something churned rather than crafted, and neither of us would love the results.

That’s why I quote for value. The value you get is persuasive copy that I stand behind and you benefit from. Plus, this eliminates surprises. You know exactly what your project is going to cost before we even start. (And if a project I thought would take me 40 hours takes me 50, there’s no difference in cost to you.)

So when you tell me about your project, I’ll ask you deeper questions on a quick call…

…and then I’ll give you a quote that’s based on quality, not clocks.

Do you write blog posts or articles? I don’t see them on your Services page. 

I do! While I focus more on email campaigns, sales pages, and web copy these days, I still write blog posts for clients from time to time. In fact, lately I’ve been ghostwriting articles about email marketing and copywriting techniques.

Feel free to contact me if you need blog articles… but be warned! I ain’t cheap. For strategic, long-form, ghostwritten articles that teach your readers, inspire them, build their trust, and convince them that buying from you is their natural next step, my rates start at $500. They can run up to $2500 for each article that gives readers a massive depth of insight and practical how-tos. 

I do not write thin blog content, content for content’s sake, five blog posts a week, or anything that puts quantity over quality.

Do you have experience writing for my industry?

As a seasoned, versatile writer, I probably do! I’ve written about everything from flowers to Medicare; from content management systems to colonics. 

These days, my specialties tend to be health (natural health, nursing, dementia care, insurance, software for healthcare pros) and marketing (copywriting, content marketing, etc.). I’m also happy to write more frequently in the travel industry.

Please note I’m generally not excited about projects on finance, so I refer those to writers who are thrilled about finance.

Will you rewrite/tweak/edit content we’ve already written?

That depends on the quality of the content. If your copy’s weak, I’ll likely recommend starting from scratch, and really digging into my research and discovery step so I can get that copy strong for you. If you’re on the right track, which I see a lot,* then it’s likely that my optimizing service, website review, or copy coaching will get you the best value. 

*This is because many of my inquiries come from Copyblogger… and if you know about Copyblogger, then you’re familiar with best practices. Could be all you need is help nailing the art and science (no joke—there’s a science to it) of speaking to your prospects’ deepest needs… so they click your buttons and buy your stuff.

Feel free to fill me in about your needs, and I’ll give you my best recommendation. If you’d like to include a link to what you’ve written (in Google Docs), that will help me assess and respond quickly. 

What kind of content do you specialize in?

I was an in-house senior copywriter for years, which means I gained skill in every type of content in the marketing funnel. That is, everything from blog posts and email campaigns to content upgrades, landing pages, sales pages, web copy, product descriptions, jingles, video scripts, SEO copywriting, PPC ads, newsletters, blog management, editing, coaching other writers… you name it, I’ve done it, and I’ll be honest: I’m good. I suck at math, but I rock the words.

Can you tell me a bit about yourself?

You bet! My About page has loads of info on moi, and I made it easily scannable so you can cruise through and get some quick background. And if we hop on a call to discuss what you need and how I can help, you’ll hear a little about me then too, though your project’ll be the focus. 

Can I see your CV?

OK, I made this one up. No one asks for my copywriting résumé, cuz this whole site is a résumé. Nevertheless, if you happen to need it, it’s right here

I want to work with you. When can we start?

I generally book up a month out. Wanna get on my calendar ASAP? Check out my process and contact me. I’ll get back to you within two business days. 

How does your billing work?

For productized services in my shop, you can pay right away, right here on my site. 

For customized services

  • Once we sign our contract, you pay a 50% deposit, and we’re in bidness.
  • When I deliver your final copy, it’s time to pay the remaining 50% of your balance. (And sit back while your new investment pays for itself!)
  • I send digital invoices via Invoicely. 
  • 9 out of 10 of my clients pay via wire transfer/EFT. This is because it’s the easiest and most economic option for both of us. And it’s how their accounting teams work. If you prefer PayPal, please let me know and we’ll work that out.
  • If we have a long-term relationship, I’ll invoice you monthly instead of at the beginning and end of a project. 

Where are you located?

I work from my home office in Wisconsin. I’m also an occasional digital nomad, working from warm climates whenever I can. Wherever I am, and wherever you are, we’ll find it easy, quick, and cheap to work together online. We’ll meet on Zoom, maybe chat on Skype, share docs in Slack or Dropbox, build files in Google Docs, email as needed, etc. Like all good freelance creative professionals these days, I regularly work successfully with people around the world in this way. 

For especially large or complex projects, I’m happy to travel to meet with your team in person. My charge for traveling to and attending meetings is $100 per hour. I also charge for airfare (charged at cost), car travel (54.5¢ per mile), and all out-of-pocket expenses.

Do you offer other web services? 

I love taking photos and building websites (I think one or both are what I would do if I changed careers), but for clients I focus exclusively on writing. I do make recommendations for designers and developers in terms of laying my copy out—because how it looks affects how it reads, and therefore how it converts. 

If you need help with graphic design, web design, website development, Google ads/PPC, photography, etc., I have a network of talented pros I’d be happy to recommend to you.

I love your flower photos. Where do you get your images?

Thanks! The stock images I use are from free image sites including Pixabay, Unsplash, Pexels, and freeimages.com. Where it’s unobtrusive, I credit the photographers, though the sites’ terms state that it’s not necessary.

Occasionally on my blog I use pics from sites like flickr, and I credit the photographers. Most of the pics on my travel posts are my own. You’ll see where, as I note sources at the bottom of each post. If you want to use one of my photos, please credit me and link to erinharriswriting.com.

I’m glad folks are curious about pics, cuz this is a good place to note that on my About page, there’s a graphic of a sun that’s an icon vector created by Freepik

What are your terms of service?

Here are my Terms. You can also glean info about my contract and payment requirements on my Process page.

Should I take the Copyblogger Certified Content Marketer course?

Lots of writers ask me this, and my answer for you is YES! I definitely recommend the certification. Not only do you learn content marketing strategies for getting results for your clients, you’ll get loads of good leads from the listing page. So if you’re looking for leads to come to you… instead of you having to hunt them down… the Copyblogger certification is probably just what you need. 

If you have more questions, feel free to contact me. I’d be happy to tell you more and recommend additional resources to help you make your freelance copywriting business a success. Plus I love connecting with other writers, and just might send referrals your way!

Need words that sell?

Click the button below to tell me about your project.

I can’t wait to help you rock your next campaign!