Sell Like Hotcakes With Funny Copy

By Erin Harris | Content Marketing

Dec 24
Ever read a long, boring, lame book all the way through?
It’s hell. Amiright?
 
No one wants to go through that.
 
And no one’s gonna read boring copy either. That’s one reason why sometimes conversions require humor.
 
 
 
funny copy for the WMSE Food Slam
 
 
One look at that mustachioed broncobuster riding the pig and you know you’re in for awesome. HE HAS A PICKLE SPEARED TO HIS HAT.
 
A dude named Dwellephant created him and the Food Slam’s posters. When looking for a fun way to help sell the last of some hot tickets, I named the cowpoke Big Sam Spurhog, and went from there. Here’s the screenshot:
 

food-slam

Big Sam Spurhog helped the event sell out, so I interviewed him a second time to build anticipation for the event:

food-slam-2

Comedy in your copy isn’t right for all campaigns. But for some, irreverent humor hits the right buttons. And in all kinds of content, surprise and delight are powerful forces.

Alpaca pic via Pixabay

Want more sales?

Tickle funny bones with my irreverent copy.

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About the Author

I'm a copywriter who writes persuasive content to get my clients more leads and more sales. Here on my blog I write about how to craft content to attract customers. Cuz I like to keep things in one place, this is also where you can spy my stories on travel, food, music, and natural health. Whatever my topic, my tactic is to kill boring, excite senses, and woo with words.

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