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Ever read a long, boring book all the way through?
It’s hell. Amiright?
No one wants to go through that.
And no one’s gonna read boring copy either. That’s one reason why sometimes conversions require humor.
Another reason is that sometimes a particular audience just loves to laugh.
Take WMSE Radio’s audience. They’re a madcap crew that revel in laughter, food, movies, and fun as much as music. So I got to have quite a good time with a promo post for MSE’s Food Slam fundraiser.
There’s a screenshot of the post below. But first, I’ll tell you this:
One look at that mustachioed broncobuster riding the pig and you know you’re in for a little side splitting. DUDE HAS A PICKLE SPEARED TO HIS HAT.
A cat named Dwellephant created him and the Food Slam’s posters. When looking for a fun way to help sell the last of some hot tickets, I named the cowpoke Big Sam Spurhog, and went from there. Here’s the screenshot:
Big Sam Spurhog helped the event sell out, so I interviewed him a second time to build anticipation for the event:
Comedy in your copy isn’t right for all campaigns. But for some, irreverent humor hits the right buttons. And in all kinds of content, surprise and delight are powerful forces.
Alpaca pic via Pixabay
Tickle funny bones with my irreverent copy.
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