Rank #1 in Google With Expert SEO Copywriting

By Erin Harris | Content Marketing

Dec 30
SEO copywriting

Knowing what your audience is searching for is crucial to helping them find you.

​Here's how I got CPI to rank #1 for a ​hot keyword that ​gets them thousands of ​​clicks a month.

The Situation

​CPI has a division called Dementia Care Specialists. DCS trains healthcare pros in compassionate ​techniques for providing outstanding care for people who have Alzheimer's and other forms of dementia.

When I read that the new version of the ​Diagnostic and Statistical Manual of Mental Disorders (DSM) was introducing a new term for dementia, I knew this would affect our target market greatly.

They would be searching for information about why th​e change was made, what it means for ​​them, what it means for their patients, and how it affects assessing, diagnosing, billing, coding, and treating. 

And we needed to be the ones ​​​providing the answers.

The Solution

Using ​SEO techniques, I ghostwrote a blog post explaining it all.

​​Naturally, it was important to cover the basics of SEO. In any post you optimize, it's critical to get the keyword in:

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    The title/H1
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    ​An H2 or two
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    ​The body copy of the post
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    ​The ​URL
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    ​The ​image alt
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    ​The ​meta description

​Now to be honest, a monkey can do that stuff. And Google knows it.

What really impresses Google (since it gets smarter every minute) is the same thing that makes humans click, read, and share. ​

​The ​trigger? Awesome​ness. 

​The expertise ​truly comes in​ ​with the most important part of SEO copywriting. The ​part that focuses on the ​quality of the ​post's meat.

So I wrote the post with:

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    ​​​The latest, most thorough, authoritative details. At ​1150 words, the post is ​on the short end of long-form content, ​offering comprehensive guidance and answers.
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    ​The perspective of a subject matter expert who knows her stuff. Kim is a leader and an influencer in the dementia care space. ​​Visitors like and ​​trust ​her because her articles and videos are friendly, professional, ​expert, ​caring, and authentic.
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    ​An ​easy-to-scan, conversational ​style. This helps readers digest the information with ease. ​
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    ​A call to action for readers to seize. With ​a few exceptions, readers aren't ready to buy after they read ​a blog post. Instead, ​the end of a post is a great place to get them more involved with you​r expertise. That's why we added a free eBook callout box below the post.

The Results

There’s a screenshot of the post below. Visitors who search for the keyword click our link, head to our site, and read everything they need to know about ​the t​opic. ​

As a bonus, ​they can also grab DCS's most popular eBook, 10 Communication Tips for Dementia Caregivers​ (also written by moi).

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    The post ranks #1 in Google for ​"major neurocognitive disorder." That is, it outranks Psychology Today, Psych Central, and even the DSM itself. The DSM recently scored the definition snippet, but ​our post is #1 in the main results. ​Our post also answers the question snippet "What causes major neurocognitive disorder?" So when people search for this term, there are actually two top-ranking places to ​click to ​the CPI/DCS site.
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    ​The post averages over 3,000 page views per month. This means that ​hundreds of people ​every week are checking out content that rightly positions CPI/DCS as an authority on dementia care topics. Which is exactly ​​DCS's goal ​for its web traffic​.

​Here's the screenshot:

screenshot of a blog post that ranks #1 in Google

Rank #1 in Google!

It all starts with knowing what your ​ideal customers are looking for. The next step is grabbing them in Google with expertly optimized content. ​​And of course to do that, ​the content itself must be ​compelling​, detailed,​ and filled with expert insight.

For your audience to really ​show you the love, that expert content has also got to help them solve a problem. ​And it always ​benefits you both to give them more in the form of a ​download. All this ​makes you a superhero, which puts you top-of-mind when they​'re looking to buy.

​Top image by Carlos Muza

Wanna rank numero uno in Google?

I write content that gets you ​​tip top in the SERPs.


About the Author

I'm a copywriter who writes persuasive content to get my clients more leads and more sales. Here on my blog I write about how to craft content to attract customers. Cuz I like to keep things in one place, this is also where you can spy my stories on travel, food, music, and natural health. Whatever my topic, my tactic is to kill boring, excite senses, and woo with words.

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