What it's like to work with me

My step-by-step process

You're short on time and you need to know you’re working with a professional you can count on.

This varies by project, but overall here’s how I work with clients, meet deadlines, and rock the copy.

Step ​1​ ​

​You've found my site, or ​someone sent you my way. You dig my stuff, so you fill out my Contact form. Next thing you know . . . I’m saying "Hey" back!  

If I see a fit for us, I'll schedule a free 15-min intro call (usually on Zoom) at a time that works for you. I’ll ask you more questions about your business and the deliverables you’re looking for. And of course you can ask me questions too. ​


Hello!

Let's ​hop on a quick call to ​discuss what you need and how I can help.

Step 2​ ​

We’ve talked, and ​I can help. Next I email you a proposal with: 

  • A detailed list of what I’ll deliver  
  • Expectations for you and me 
  • My earliest available start date (​​2​3 weeks out for ​most projects; sometimes sooner)
  • ​Project quote and timeline

​​Then we sign ​our contract, you pay ​a ​50% deposit, and ​we're ​in bidness. Woot! ​​


​​Proposal


​​​Get the deets ​on scoring the copy ​that'll help you make more money.

Step ​3​​

Now I take the time to learn even more about what you offer and what your ideal customer longs for. I investigate your competition, mine reviews, read resources, and use your product or get a demo if possible. If we're going deep, I'll even do surveys or interviews with your customers. I've got loads of research-and-discovery tricks, and we'll use the ones that suit your project quickest and best. 

I'll also ask you to fill out my branding questionnaire. (You'll actually find it kinda fun.) I’ll learn a ton, and answering the quick questions'll probably spark new ideas about your business for you too. 

​​The result? ​The ​data ​​I glean reveals the magic words ​your prospects need to hear to become ​customers. 

3. Time to Get Started! The project feels good to us both and you’ve accepted my quote. We’re in bidness. Woot!  Now I take the time to learn loads about your company, what you offer, your competition, and your ideal customer. I do a ton of research, exploring your website, reading resources, and, if possible, using your product or getting a demo. If we’re going deep, I might even do surveys, review mining, or interviews with your existing customers. But we’ll only do as much mining as we need. It seems like a lot of info, I know, but here’s where I’ll likely ask you to fill out my branding questionnaire. If I need this, you’ll actually find that it’s kinda fun. I’ll learn a ton, and answering the quick questions will probably spark new ideas about your business for you too. This step unveils the magic words that your prospects need to hear to become buyers.


Research & Discovery

The project takes off with me while you ​focus on running your business.

​Step ​4​

​​Here's my favorite part, where I ​transform ​data into copy. Copy that makes your ideal customers feel like you’re reading their minds—so they ​can’t ​resist your offer.

Next I present you with a strong first draft. If it’s website copy, I’ll present it in a wireframe so you can visualize the layout.

Often, my first draft is my last draft. ​​But sometimes tweaks are needed, so bring on the feedback.

​If you have changes, I implement your round of revisions, and then ​deliver ​your final copy. I’ll email you a ​PNG of the wireframe (if we're using one) and a link to ​​your copy in Google Docs.

3. Time to Get Started! The project feels good to us both and you’ve accepted my quote. We’re in bidness. Woot!  Now I take the time to learn loads about your company, what you offer, your competition, and your ideal customer. I do a ton of research, exploring your website, reading resources, and, if possible, using your product or getting a demo. If we’re going deep, I might even do surveys, review mining, or interviews with your existing customers. But we’ll only do as much mining as we need. It seems like a lot of info, I know, but here’s where I’ll likely ask you to fill out my branding questionnaire. If I need this, you’ll actually find that it’s kinda fun. I’ll learn a ton, and answering the quick questions will probably spark new ideas about your business for you too. This step unveils the magic words that your prospects need to hear to become buyers.

Writing & Editing

I retreat to my lab and come back with words that sell.

Step 5 

Now your designers and developers have my final copy and directions. They’ll know how I suggest the copy be laid out, and of course they’re free to work their magic. 

It’s time to pay the remaining 50% of your balance. And sit back while your new investment pays for itself!

3. Time to Get Started! The project feels good to us both and you’ve accepted my quote. We’re in bidness. Woot!  Now I take the time to learn loads about your company, what you offer, your competition, and your ideal customer. I do a ton of research, exploring your website, reading resources, and, if possible, using your product or getting a demo. If we’re going deep, I might even do surveys, review mining, or interviews with your existing customers. But we’ll only do as much mining as we need. It seems like a lot of info, I know, but here’s where I’ll likely ask you to fill out my branding questionnaire. If I need this, you’ll actually find that it’s kinda fun. I’ll learn a ton, and answering the quick questions will probably spark new ideas about your business for you too. This step unveils the magic words that your prospects need to hear to become buyers.

Launch

Your fresh, hot copy goes live​ to do its job.

Bonus!

If you've decided to ​​focus ​hard-core on conversions, ​we'll set up ​split (aka A/B) test​s to ​measure ​results and inform tweaks. This is optional and ​totally depends on your ​goals. ​It's an amazing way to ​​boost your conversion rates, so feel free to talk to me about it!

Heath Copps

Heath Copps

​Online Marketing Manager

Erin Harris is a pleasure to work with. There’s no prima donna baggage. She’s genuinely nice. She’s patient. And, she’s driven to produce the best work ​she can to help ​us achieve ​our goals.

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I can't wait to help you with your project!