This page has been a game changer in CPI's content marketing. It averages 674 conversions a month. In the words of Online Marketing Manager Heath Copps, "Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource."
The CPI sales team needed data to show decision makers why they should invest in training. The prospects were in the consideration phase with brand awareness, so I wrote this page to guide them closer to a sale.
One way to build engagement with your audience is to create content celebrating something people care about. I wrote this page for Autism Awareness Month, which takes place every April. Not only does it get loads of likes and shares every spring, it's a handy resource all year round. Bonus: this page usually ranks on page 1 of Google for “apps for autism.” In the brimming world of ASD content—and any kind of content—page 1 is the Holy Grail.
Stories sell. This post uses a classic copywriting formula to attract buyers who relate to the real-life story. Here’s what one of my copy heroes tweeted when she generously shared this post (with her 25k followers):
“Thought this was a great example of a powerful, principled marketing message for service that can do great good.”
One of the keys to effective content marketing is publishing irresistible posts from other subject matter experts in your field. Together with your own expert content, this shows your audience that you're an anchor for extensive, insightful information. I wrote this page to draw in guest bloggers for CPI, helping cement them as a go-to authority on their topics.
This page showcases customer testimonials, and links to deeper case studies. Spotlighting data we gleaned through TechValidate surveys and customer interviews, this is the ultimate in social proof. The team says it’s crucial to closing sales.
You probably know that a trick to high-performing emails is writing like you're talking to a friend. A less-known jackpot lever? Using storytelling techniques, like cliffhangers.
I wrote a robust nurturing sequence using these principles. The results? “People beg us to send them the next installment.” And the lift we got in clicks?! Hoo doggie.
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