Copy that pops & converts

Wanna boost your traffic? Build your list? Delight your peeps? Score more sales?

Check out some of my favorite projects to see how I help my clients do just that.
Plus! I always have exciting stuff in the works that isn’t live yet or that I haven’t added here yet. Feel free to ask me what else is up my sleeve.
landing page for content upgrade

eBook and Landing Page

This page has been a game changer in CPI's content marketing. ​It averages 674 conversions a month. In the words of Online Marketing Manager Heath Copps, "Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource."


blog post

SEO Copywriting: Keyword Blog Po​​​​st

I ghostwrote this blog post to rank for the keyword "major neurocognitive disorder."​ It ranks #1 in Google ​and garners over 3,000 page views per month.


lighthearted promo post

​​Funny Promo Post

Sometimes conversions require humor. Because ​this client's audience loves food, movies, and good times as much as music, I got to have quite a bit of fun with this page.


Sal​​​​​​​​​​​​​​​es P​​​​​​​​​age

The CPI sales team needed data to show decision makers why they should invest in training. The prospects ​were in the consideration phase with brand awareness, so I wrote ​this page ​to guide them closer to a sale. ​


Sea​​​​​sonal (& Evergreen) Page

One way to build engagement with your audience is to create content celebrating something people care about. I wrote this page for Autism Awareness Month, which takes place every April. Not only does it get loads of likes and shares every spring, it's a handy resource all year round. Bonus: this page usually ranks on page 1 of Google for “apps for autism.” In the brimming world of ASD content—and any kind of content—page 1 is the Holy Grail.


Storytelling Sales Post

Stories sell. This post uses a classic copywriting formula to attract buyers who relate to the real-life story. Here’s what one of my copy heroes tweeted when she generously shared this post (with her 25k followers):

Sonia Simone

Sonia Simone

Copyblogger ​​


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“Thought this was a great example of a powerful, principled marketing message for service that can do great good.” 

Guest Blogger Sales Page

One of the keys to effective content marketing is publishing irresistible​ posts from other subject matter experts in your field. ​​​​Together with your own expert ​content, this shows your audience that ​you​'re an anchor for extensive, ​insightful information. ​I wrote this page to draw in guest bloggers for CPI, ​​​helping ​​cement ​them as ​a go-to authority on ​their topics.


Case Study/Testimonial Page

​​This page showcases customer testimonials, and links to deeper case studies. Spotlighting data we gleaned through TechValidate surveys and ​​customer interviews, this is the ultimate in social proof. The team says it’s crucial to closing sales.


Link-Building ​Definitive Guide

​I was happy to be part of the team that ​created this puppy. I led the content and ​together we all won a BMA Bell Award for our work!


Erin Harris portfolio

​​Step-by-Step How-To Blog Post

Here's an example of taking amazing content from an extraordinary podcast and repurposing it to create a helpful, compelling post that readers love. Bonus: How this safety assistant handles the situation might surprise you!

Autoresponder Email Campaign

You probably know that a trick to high-performing emails is writing like you're talking to a friend. ​​​​A ​less-known jackpot lever​? ​​Us​​ing storytelling ​​techniques, like cliffhangers. ​

I wrote a robust​ nurturing sequence ​using ​these principles. ​The results? “People beg us to send them the next installment.” And the lift we got in clicks?! Hoo doggie.

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