Yeah, you should! Publishing irresistible posts from other subject matter experts in your field is an underused key to content marketing that pays off.
Together with your own expert content, guest posts show your audience that you're an anchor for extensive, insightful information. They also bring you more traffic and save you time.
For these reasons, this is exactly what I did as senior copywriter at CPI. Here's how.
When it came to doing a job I loved, I had loads on my plate. I...
The list goes on, and if you live in the 21st century, you know exactly what I'm talkin' 'bout. Most of us have... what? Four times as much work as time? More?
While I was struggling with time, Heath Copps, our online marketing manager, wanted to start publishing in-depth contributions from other influencers in our space.
So together with our own internal subject matter experts, we collaborated with other influencers on topics like school bullying prevention, classroom management strategies, passive-aggressive behavior, and solutions to loads of issues in our space.
As we expected, we quickly found ourselves:
Since this proved that collaboration pays off, we developed a page to draw in guest bloggers for the CPI Blog.
Using enticing data and numbers from Heath, I wrote the copy to sell the benefits of guest blogging for us, and worked with two more rockstar colleagues on the build for the page. (Read more about magical front-end developer Terrence Foulk and marvelous web designer Jon Beres in my Outcomes Hub post.)
You'll find a screenshot of our guest blogger sales page below. It persuades subject matter experts to guest blog for mutual advantage—and it helped cement CPI as a go-to authority on their topics.
With it, I worked with dozens upon dozens of guest bloggers, helping them create rich, authoritative content that propelled both their platforms and ours. It also saved me time as chief writer, enabling me to focus my own writing less on quantity and more on strategic long-form pieces.
Here's how we got the word out about guest blogging for CPI. We:
With SMEs flooding in, I sent them the writing guidelines I developed, accepted or rejected their pitches, scheduled accepted posts, and ruthlessly edited the content to meet the quality standards I set.
Here’s the screenshot:
I'll help you get more clicks, shares, and conversions.
I'm a copywriter who writes persuasive content to get my clients more leads and more sales. Here on my blog I write about how to craft content to attract customers. Cuz I like to keep things in one place, this is also where you can spy my stories on travel, food, music, and natural health. Whatever my topic, my tactic is to kill boring, excite senses, and woo with words.
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