These are the wise words of my colleague Heath Copps. Heath is Online Marketing Manager at the Crisis Prevention Institute, where I lead content.
“That sounds cool,” I said. “Whaddya wanna do it on?”
“Education,” he said.
Educators make up I believe it’s 40% of our market, so this was an idea that’s typical of Copps: smart, strategic, certain to bring in traffic, links, and engagement—and sure to help schools too.
Because that’s what content marketing is all about: “creating and sharing valuable free content,” as Copyblogger says. Content that educates and inspires your audience “so that they know, like, and trust you enough to do business with you.”
Education was a bit broad though, so I suggested narrowing the focus to school bullying—a hot topic that loads of people would love to share a rich piece of content on.
Then we got to work. Over the next few months, we built a helpful page for teachers, administrators, and really everyone: students, parents, everybody.
Six months later, a nice bonus result is that our hard work has won us the BMA Bell Award for Digital Campaign. We took home the award tonight at a ceremony held by the Business Marketing Association of Milwaukee.
Exciting stuff! It was fun to celebrate over food and drinks and get recognized for our achievement. We were up against agencies for this puppy, and it’s rare for the national judging panel to select the work of an in-house team.
Check out our award-winning page: School Bullying Prevention
I'm a copywriter who writes persuasive content to get my clients more leads and more sales. Here on my blog I write about how to craft content to attract customers. Cuz I like to keep things in one place, this is also where you can spy my stories on travel, food, music, and natural health. Whatever my topic, my tactic is to kill boring, excite senses, and woo with words.
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